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April 13, 2014

2013/12/09、Qualcomm Retail Solutions、Gimbal Context Aware Proximity Platform にGimbal近距離ビーコンを組み込んだ事を発表

拙著「クアルコムの次世代プラットフォーム戦略」などのフォローとして、クアルコムから2013/12/10にいただいたお知らせを転載します。

クアルコムは12月9日(米国時間)、クアルコムの子会社であるQualcomm Retail Solutions, Inc.がGimbal コンテキスト・アウェア・プロキシミティ・プラットフォーム(Context Aware Proximity Platform)にGimbal 近距離ビーコン(Gimbalビーコン)を組み込んだ事を発表しました。

===以下転載===

- Gimbalは包括的なプラットフォームで、物理的な場所、活動状況、時間、個人の興味を組み合わせることで、適切な情報を顧客のモバイル端末に提供します。

- Gimbalが適切なコンテンツの顧客端末への送信を増やし、不適切なコンテンツを減らし、顧客により適した情報を提供することで、小売業者、会場運営者、コンテンツプロバイダーや開発者は顧客のモバイル端末に価値の高いその人にあったコンテンツを送信する事が可能となります。

- GimbalプラットフォームはiOSR およびAndroidに対応していますが、新たなGimbalビーコンは現時点ではiOSのみに対応し、Androidへの対応が予定されています。

- Gimbalプラットフォームを利用する会社は、Gimbal Managerを通じて、Gimbalビーコンを管理する事が可能です。

- Gimbalビーコンは、電池寿命を長く保つため、BluetoothR Smartを用いて通信を行います。

- Gimbalビーコンには二種類あり、約30cmまで正確に計測でき、屋内と屋外で使用可能です。

- シリーズ20は95mm x 102mm x 24mm、バッテリー寿命は数ヶ月から1年未満で、価格は最低で5USドルです(ボリュームにより異なる)

・シリーズ10は28mm x 40mm x 5.6mm、バッテリー寿命は1から3年で、価格は最低で10USドルです(ボリュームにより異なる)

・また、バッテリー寿命を数年にする為に、送信間隔を長くする事も可能です。

- ユーザーのプライバシーに対する要求条件を満たすため、Gimbalプラットフォームはユーザーが管理できるプライバシー設定機能をコア機能として持ち、また、情報の安全な送信に注力しています。

プレスリリースは以下にて確認する事が可能です。
http://www.qualcomm.com/media/releases/2013/12/09/qualcomm-announces-availability-its-gimbal-proximity-beacons-enable

Gimbalの詳細は以下をご覧ください。
http://www.qualcomm.com/solutions/gimbal

Gimbalのユースケースをビデオで紹介しています。
http://www.qualcomm.com/media/videos/gimbal-use-cases

Qualcomm Announces Availability of its Gimbal Proximity Beacons to Enable Customer Engagement Based on Micro Location

SAN DIEGO Dec. 9, 2013 Qualcomm Incorporated (NASDAQ: QCOM) today announced that its subsidiary, Qualcomm Retail Solutions, Inc., has made its Gimbal proximity beacons commercially available as part of the Gimbal context aware, proximity platform. Gimbal proximity beacons, available in two models, are accurate down to one foot and work indoors and outdoors.

Gimbal is a comprehensive context aware, proximity platform for brands to engage their customers’ mobile devices with highly relevant communications using a powerful combination of physical location, activity, time and personal interests. Gimbal helps increase the relevance of content delivered to end users’ devices, filtering out the irrelevant and offering more personalized experiences, thereby allowing retailers, venues, content providers and developers to send personalized high-value content to enhance their users’ mobile devices. The overall Gimbal context aware platform supports iOSR and Android; while the new Gimbal proximity beacons support iOS today with planned support for Android.

“With the availability of Gimbal proximity beacons, we are empowering brands to take mobile engagement with their customers to a whole new level through micro-location,” said Rocco Fabiano, president of Qualcomm Retail Solutions. “Gimbal with its proximity beacons that use low-energy Bluetooth Smart is the complete package. Given the affordable pricing of the beacons, retailers and venue operators can install a network for customer engagement that is both more accurate and less expensive than other location-based systems.”

The Gimbal platform features two proximity beacon models to address a wide range of use cases: the Series 20 (95mm x 102mm x 24mm) and the Series 10 (28mm x 40mm x 5.6mm). Companies that deploy the Gimbal platform can manage Gimbal beacons using Gimbal Manager. The beacons communicate over BluetoothR Smart for long battery life. Depending on the use cases, Series 10 beacons have a battery life of many months or up to a year; Series 20 beacons have a battery life of 1-3 years. The beacons also can be configured to longer transmission intervals, for a battery life of up to several years.

Depending on volume, Series 10 beacons are available for as little as $5 each and Series 20 beacons are available for as little as $10 each.

The Gimbal context aware, proximity platform enables brands to engage consumers with relevant, timely and personalized communications sent to their mobile devices. Use of the platform enables brands to increase sales and drive loyalty by delivering highly relevant communications while those consumers are physically present in their stores and venues. Brands using the Gimbal platform can send customized communications based on interest derived from geofence triggers and proximity triggers, all matched to inferred interests. These brands can then further refine their offerings via analytics provided by the Gimbal platform. To address user privacy requirements, the Gimbal platform has at its core user-controlled privacy settings and focuses on the secure transmission of all information.

Companies interested in Gimbal can find more information at http://www.qualcomm.com/gimbal.

About Qualcomm Incorporated
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.

Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. Gimbal is a trademark of Qualcomm Retail Solutions, Inc. The BluetoothR word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark is under license by Qualcomm Retail Solutions, Inc. Wi-Fi is a registered trademark of the Wi-Fi Alliance. iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. Android is a trademark of Google Inc. All Qualcomm Incorporated trademarks are used with permission. Other product and brand names may be trademarks or registered trademarks of their respective owners.

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« 2014/4/7、クアルコム、LTE Advanced Category 6/最大60MHzのキャリアアグリゲーションに対応した64ビット対応次世代Snapdragon 810および808を発表 | Main | 2013/12/9、クアルコム、ハイボリュームスマートフォン市場向けのSnapdragon 410プロセッサを発表 »

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« 2014/4/7、クアルコム、LTE Advanced Category 6/最大60MHzのキャリアアグリゲーションに対応した64ビット対応次世代Snapdragon 810および808を発表 | Main | 2013/12/9、クアルコム、ハイボリュームスマートフォン市場向けのSnapdragon 410プロセッサを発表 »