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April 16, 2014

2013/12、クアルコムが加盟している小型機器向けワイヤレス給電技術推進団体A4WPがコンシューマー向けブランドRezenceを発表

拙著「クアルコムの次世代プラットフォーム戦略」などのフォローとして、クアルコムから2013/12/13にいただいたお知らせを転載します。

クアルコムが加盟している小型機器向けワイヤレス給電技術推進団体であるAlliance for Wireless Power (A4WP)がコンシューマー向けブランドRezence(レゼンス)を発表しました。

===以下転載===

-Rezenceの特徴は以下の通りです。

・Rezenceはコンシューマー向けA4WPのワイヤレス給電技術の正式名称です。

・Rezenceブランドは、A4WP加盟団体によってRezence認定製品のパッケージ、技術説明書や将来のソフトウェアアプリケーションに使用されます。

・RezenceはA4WPの基礎となる技術と全てのタイプの電子機器を充電できる能力を伝えるresonance(共鳴)とessence(本質)が組み合わさってできた言葉です。

・Rezenceロゴは様々な場所に単独の記号として使用する事が可能なシンプルで象徴的な記号であるZが使用されています。

・Resenceブランドの立ち上げは、今年終わり頃に開始されるA4WP製品認定プログラムと、A4WP加盟団体が2014年初頭にRezence対応製品を市場に投入するための重要なマイルストーンです。

ロゴおよび使用例(コンセプト)は以下でご確認ください。
http://www.rezence.com/media/multimedia

プレスリリースは以下にて確認する事が可能です。
http://www.rezence.com/media/news/alliance-wireless-power-unveils-rezence%E2%84%A2-brand (英語)

A4WP及びRezenceの詳細は以下をご覧ください。
http://www.rezence.com

Alliance for Wireless Power Unveils Rezence Brand
New brand to help consumers identify certified, next generation wireless charging products

FREMONT, Calif., December 12, 2013 The Alliance for Wireless Power (A4WP) today announced the debut of Rezence, a new consumer-facing brand that will act as the official name for the organization’s wireless power technology. The Rezence brand will be used to support the A4WP product certification program by providing consumers with a recognizable icon that member companies can add to Rezence-certified product packaging, technical literature and future software applications. The official launch of the A4WP product certification program is targeted for the end of this year.
“The challenge for the A4WP marketing committee and its branding agency was to create a distinct and easy to recognize brand concept that would speak to the unique benefits our technology brings to the wireless charging ecosystem,” said Geoff Gordon, A4WP marketing committee chair. “The name Rezence was derived from the words resonance and essence, communicating both the underlying technology and its ability to charge all types of electronic devices. The Rezence logo includes a simple, iconic mark in the form of a Z that can also be used as a standalone mark on a variety of applications.
“The new Rezence brand is much more than an icon, it’s a promise to consumers that devices carrying the Rezence logo will be interoperable with one another,” said Chang Yeong Kim, Executive Vice President and head of digital media and communication R&D center of Samsung Electronics. “Rezence will allow us to move forward and bring consumer friendly wireless charging to the global marketplace.”

Rezence uses the principles of magnetic resonance to extend wireless power applications beyond the mat and accessories market into mobile devices and almost any surface. Benefits to the stakeholders in the wireless charging ecosystem include:
- For retailers and other public locations such as airports, Rezence can be easily integrated into existing furniture and surfaces
- For device manufacturers, Rezence takes advantage of broadly adopted wireless technologies, such as BluetoothR Smart, which will allow manufacturers to minimize hardware requirements
- For industrial designers, Rezence provides more flexibility for charging applications to be installed into automobiles, furniture and other surfaces
- For consumers, Rezence will allow for a true drop and charge experience including the ability to simultaneous charging multiple devices at the same time including smartphones, tablets, laptops and Bluetooth headsets

“The launch of our new Rezence brand represents an important milestone as we finalize the A4WP product certification program and A4WP members bring the first wave of Rezence-enabled products to market in early 2014,” said Dr. Kamil A. Grajski, president of A4WP.

Examples of the new Rezence logo as well as environmental and conceptual product photos can be found on the A4WP’s newly updated website at http://www.rezence.com/media/multimedia.

About The Alliance for Wireless Power
The Alliance for Wireless Power (A4WP) is an independently operated, not-for-profit organization dedicated to building a global wireless charging ecosystem based on Rezence technology. Members include board of director companies Broadcom, Gill Electronics, IDT, Intel, Qualcomm, Samsung and SEMCO. A4WP’s mission includes evolving and publishing Rezence technical specifications, maintaining global testing and certification processes, and actively promoting the benefits of Rezence technology throughout the consumer electronics industry. For more information, visit www.a4wp.org.

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